Which directories should you pay the most attention to? To find out, search for lawyers in your area on Google and Bing, and see which directories consistently appear in search results. Directory rankings vary by geography and practice area, so reviewing close to home is a good starting point. Or you can start with places that allow you to advertise for free. The law industry is becoming increasingly competitive.
In fact, according to the United States Bar Association, there are 1.3 million lawyers in the United States alone. If you're wondering how to get clients for a law firm, remember that building a practice is like investing in anything. The sooner you start investing, the sooner you'll reap the rewards. If you start when you're not under duress, you'll find marketing and business development more enjoyable.
And ultimately, you'll create the practice you want and enjoy. This is how lawyers get clients in the area that is best at it and they love it. Incredibly, all the local franchise owners who had been invited to this momentous event seemed to stay tuned all the time and were the only ones (besides the law students) who made the effort to seem genuinely interested in what the speaker had to say. About 20 years ago, I was in Charlottesville, Virginia, in a hotel ballroom watching a lawyer from a prestigious Southern law firm give a three-hour PowerPoint presentation titled “Developments in Franchise Law.
I remember a few years ago when I was talking to a non-law firm (a trademark firm) about doing some work for one of my companies. As a new law firm, you probably don't have a lot of client testimonials to speak in your favor, and you could focus on quality legal advice content rather than strengthening your position in search engines. When you consider that it takes an average law firm three or more days to return to a potential client, it's not surprising that these same law firms aren't tracking their potential clients or a major missed opportunity. Unfortunately, law school doesn't prepare you for the business aspect of running a law firm, so many lawyers find themselves missing out on great opportunities for more clients.
SEO is important to law firms because most potential clients search for lawyers and legal services on Google through any other platform. Consider hiring marketers to help you design and implement a digital marketing strategy for your firm, as legal SEO can be very challenging, especially in metropolitan areas. You may be the best lawyer in the world, but if no one knows that you or your firm exist, they will hire the first seemingly accredited lawyer to appear on Google. But, if you decide to advertise your law firm, you need to understand the options that are available to you.
If you start this process as a first-year associate, you'll be way ahead of the game and have a better understanding of how to get clients for a law firm by the time you're a mid-level associate. We're redefining the way lawyers manage their firms by equipping them with essential tools to safely run their firms from any device, anywhere. Social Media, Email, Advertising, Sponsorships, and Events These are just some of the marketing channels you could use to promote your law firm when you start. The key to developing a thriving legal practice is to be excellent at what you do and to have the right strategy in place.